CREATIVE CONTENT PRODUCER
I'm a creatively driven and detail-oriented content producer.
A curator of smooth, efficient, successful productions.
A tenacious, pragmatic, and enthusiastic leader and partner.
I balance buttoned-up professionalism and a laid-back demeanor with
a resourceful, light-on-my-feet approach to everything I do.
I have a genuine passion for filmmaking, storytelling, and content creation and I never lose my sense of humor. Ever.
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The truth is, I'm a very lucky guy who has been fortunate enough to collaborate on award-winning projects for world-renowned brands alongside some of the best creative minds in the business. I've had no shortage of extraordinary and challenging experiences, but each one offered new lessons and opportunities for growth.
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A husband and father of two energetic boys, I'm also a dedicated film buff, screenwriter, amateur photographer, and true crime enthusiast. Based in Detroit but adaptable to global projects, I approach every challenge with a team-oriented mindset and passion for excellence.
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VP, EXECUTIVE PRODUCER
New York, NY August 2024 - Present
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Lead the end-to-end creation of global content for Pfizer’s diverse portfolio.
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Manage scoping, project intake, project assignment , and creative oversight.
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Mentor and guide team of 6+ producers.
EXECUTIVE PRODUCER
Troy, MI July 2019 - August 2024
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Produced, managed, and consulted on all aspects of production for GMC and Buick content.
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GMC HummerEV Launch, the most viewed auto reveal ever.
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Super Bowl spot for the GMC HummerEV, featuring LeBron James.
SENIOR CONTENT PRODUCER
Dearborn, MI June 2016 - April 2019
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2019 Ranger launch (back after 7 years on moratorium), an epic production covering over 50 pieces of finished content: short-form digital, long form documentaries, Broadcast TV spots, Facebook Carousels, Print Assets and more.
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"We The People", a fully integrated launch campaign for the 2018 Ford Expedition, with deliverables encompassing Broadcast television :60 and :30, Digital Video Content including long-form documentaries and short form product feature videos and print assets, all using real talent gathered from across the country.
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2017 Ford SUV launch campaign, covering TV spots for Edge, Explorer (x2), Escape and print work, coordinated and managed between 2 separate agencies.
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2017 Super Duty Launch campaign, which were the highest testing spots in F-Series history!
"An idea can turn to dust
or magic, depending on
the talent that rubs
against it." Bill Bernbach
SENIOR INTEGRATED PRODUCER
Troy, MI April 2013 - June 2016
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Award-Winning 2014 'Life' spot for the 2014 Super Bowl and its accompanying initiative, 'Purple Roads', which was GM's most successful social media promotion at the time.
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Acclaimed 'A Man and His Truck' campaign for the 2014 Silverado, which was the biggest launch in GM's history at the time.
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SENIOR PRODUCER // PRODUCER // ASSOCIATE PRODUCER
Southfield, MI September 2008 - April 2013
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Cox Communications Diamond campaign, a fully integrated campaign that included Broadcast, Print, and Digital Content, all shot and finished simultaneously.
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Polartec NeoShell launch campaign, a fully integrated campaign in which I soley managed Broadcast, Print, Product catalog and behind-the-scenes digital content, all shot in high altitude and high risk environments in the Banff area.
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ASSOCIATE PRODUCER // BROADCAST COORDINATOR
Troy, MI April 2005 - September 2008
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Innovative Pontiac 'Friends with Benefits' campaign with Dmetri Martin, one of the first big social media car promotions.
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Managed stock and inventory for in-house library of broadcast assets. Fulfilled dub requests. Filmed internal meetings and pitch work. Edited reels and in-house video content.